HANDS-ON EXERCISE 4
Choose two multinational companies, each based in a different home country, and visit their respective websites. Peruse these sites for information that is directed at three company stakeholders: employees, customers, and the community.
Make a list of the types of information that are on the site and indicate how the information might be used and perceived by these three stakeholder groups.
What differences and similarities did you find between the two companies?
How are the differences attributable to cultural nuances?