Complete the Assurance of Learning Exercise 10A on page 326 of the textbook. You will be asked to analyze and to compare and contrast the code of ethics of both Starbuck’s and McDonald’s. Summarize your analysis and findings in a two-page APA formatted paper. The links shown in the textbook are no longer active; however, these documents can still be located by using your favorite search engine to search for “Standards of Business Conduct for Starbucks” and “Standards of Business Conduct for McDonald’s.”
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David, F. R. (2011). Strategic management: Concepts and cases (13th ed.). Upper Saddle River, NJ: Prentice Hall.