General instructions: • All the following questions should be answer based on (Apple) COMPANY. •
The number of the words in the 3 parts should be 3000 words, the lecturer is strict in the words
amount any + in the words 10% in the mark . • Please use appropriate charts and figures to support
and clarify the answer. • Please avoid sweeping generalisations that are not justified or supported and
avoid inappropriate citation • Please note that I have to read all the reference that you’ll use in this
review because I have to discuss with my supervisor, so please make a good use of them and put just
the reference that you used.
NOTE: give each section enough attention.
get the point and be simple and critical.
Section A: ANALYSIS
1Using the PESTLE and the 5forces frameworks, evaluate the attractiveness of the business in which
the (Apple) operates. 1) for clarification what does PESTLE mean. 2 What are the main factors
affecting the profit potential for (Apple) company? How and why do these factors affect competitors
in ways that are different (positive or negative) from (APPLE) company.
2Using appropriate models, (value chain) identify how yAPPLE company creates competitive
advantage in the marketplace and evaluate if these advantages are relevant for future success.
3 Using the SWOT analysis, summarise the current competitive position and potential of (Apple)
Section B: STRATEGY FORMULATION
1Using the TOWS matrix, convert the SWOT analysis into a set of strategic options available to
(Apple) company for the period 2014 to 2017. Which of the alternatives do you consider the most
appropriate for the company, and why have you selected this option? Matrix (please answer it in a
table and choose the most appropriate strategic option for the company and explain why have you
selected this option?)