Type: Business Summary
Details: Please write an Executive Summary of the attached Report!
This stand-alone document provides a snapshot and highlights four key areas:
• Campaign Overview - a basic review of the project by introducing the campaign goals and operational details.
• Key Results - the overall campaign performance as well as each ad group’s performance. You should reference each group as well as the overall campaign. This section should provide a brief overview of key metrics.
• Conclusion - a clear synthesis of the report content and key items. This is your chance to tie together the entire package and focus the client's attention on important project aspects.
• Future Online Marketing Recommendations - simple, actionable and well-justified advice on what your client’s future online marketing, particularly in relation to AdWords, the website and social media.
Develop the Executive Summary after you generate all other content, as the Executive Summary summarizes and overlaps with your Industry Component content.