The text says one's family is the most important external influence on consumer behavior. Do you
agree or disagree? Why? If you disagree, what's first? If you agree what do you believe is second?
On page 220, the text presents its version of Maslow's Hierarchy of Needs. Pick a level and tell how
an organization with a marketing orientation could use this hierarchy to design appropriate marketing
In a society that says it's trying to achieve gender equality why do marketers say gender influences
Did anything you learned in these chapters surprise you? How? Why?